LV top brand fighting in 2009

Second half of 2008 financial crisis has gradually spread to designer handbags on sale the forefront of U.S. industry in various fields, all investment plans have become more cautious. Floating in the vanity of fashion industry, the major brand select another expression --- a low profile.

According to "New York Magazine" reported that the recent high-level fashion brands have begun playing the "save money" idea. Confirmed to participate this year in February New York Fashion Week replica Juicy Couture Handbags designers into more than two less than in previous years. As the rent of a person that can accommodate from 350 to 1,100 tents to 25 thousand to 50 thousand U.S. dollars, not including hair, makeup, models, costs, some designers simply cancel the show to do in preparation for its flagship 100 to 150 people engaged in small-scale display will.

The world's second-largest luxury goods group PPR Group France the third quarter 2008 report, the company's sales during the quarter fell 12% decline in its traditional market, the U.S. is most evident, dropping by more than 24%.'s President rupah Special recognition in media interviews, "some hard to get by day."

Shang Yang familiar with luxury sales media louis handbags Xin Kan, Managing Director of China, said that this year many major brands are adjusting the types and the introduction of new product cycle, reduce the high cost of custom clothing business, to focus more on the glasses, hats, Dolce Gabbana Handbags and other accessories, the main purpose is to reduce the price of a single product. This statement and the recently released KPMG report agreed that the report refers to accessories and jewelry market in China's growth rate is much stronger than the clothing.

On the other hand, many first-line luxury quarter of this year's discount is also about a week earlier than usual. In Hong Kong, shot low discount LV, GUCCI door lined up, "not like waiting to spend money as if waiting to receive a substantial government assistance."

Meanwhile, in order to fight "fast fashion" competition, the top luxury brands have coded the second front, to increase investment in sub-brand to consumers to spend less to buy big-name design opportunities. Chloe brand as vice SeebyChloe, PRADA, etc. Under license MiuMiu. There are also some brand suffix with the way the main brand, highlighting the new brand is more sports oriented and leisure trend. If CalvinKleinJeans, AJIArmaniJeans so.

"Chinese consumers appreciate this attitude, at least in the consumer business is to work together with the resistance in the crisis Louis Vuitton 96800 , not a luxury to have to make a lot of money to count cattle," said Xin Kan.